Monday, July 20, 2020
The network, based in Fort Worth, will feature seven nights of rodeos and lifestyle programs shot locally as a way to help promote their city during the pandemic.
The marathon debuts on July 25, the National Day of the American Cowboy.

Monday, July 20, 2020, FORT WORTH, TEXAS: RIDE TV will debut a weeklong marathon tribute to their hometown as a celebration of Fort Worth’s legendary Western heritage and modern entertainment and culture. Programming will include a new documentary on the beloved Fort Worth Stockyards, the best of past Stockyards rodeos, select Fort Worth episodes of the travel series It’s My Backyard, bull riding, cutting horse competitions, mustang makeovers, and stories about Fort Worth artists, merchants, and local citizens who are making a difference.

Fort Worth Week is sponsored by DISH, which carries RIDE TV nationally on channel 248. RIDE TV’s tribute to Fort Worth will include a volunteer project that started small but has grown into an essential safety net during the pandemic. The project, Feed the Fort, is being driven by United Way and the Fort Worth restaurant, Z’s Café. Feed the Fort has continued to feed thousands of Fort Worth area families every day throughout the COVID-19 crisis, and Fort Worth Week will help raise awareness for this important effort.

“We are thrilled that RIDE TV has created Fort Worth Week to spread the word across America about our great city, and to help our local businesses and charities to succeed during these challenging times,” said Fort Worth Mayor Betsy Price.

“Being born and raised in Fort Worth, I’m excited to help more Americans learn about my hometown,” said RIDE TV President Craig Morris. “Fort Worth is home to amazing rodeos, entertainment, culture and wonderful people, and it’s important that we’re launching Fort Worth Week on July 25, the National Day of the American Cowboy, because the cowboy values of honesty, hard work, courage and treating people fairly are the same values that make Fort Worth so special.”

In conjunction with Fort Worth Week, RIDE TV recently launched a new cause-oriented webpage, RIDE TV Together (RIDETVTogether.com) that is dedicated to the Fort Worth Western community. RIDE TV Together was created in April 2020 to address the impact that COVID-19 was having on the equestrian industry. RIDE TV teamed up with PBR and the Western Sports Foundation for the “Protect the Ride” campaign, which helps raise money for western riders who weren’t able to compete due to live sporting events being cancelled across the U.S. As RIDE TV met with more organizations across equine sports, the need for support was evident. The webpage grew to promoting various events as they were reopening, and specifically support local causes near RIDE TV headquarters in Fort Worth.

“The more we talked to people - from radio stations, to event venues, to local businesses - the message was clear: Everyone was scared and a little uncertain about the future, but very determined to focus on community aid, and make it through this crisis together,” said Serene Fletcher, Government Relations Executive, RIDE TV.

RIDE TV has now teamed up with Billy Bob’s Texas, The Ranch Radio, Hank FM, Texas Motor Speedway, Visit Fort Worth, American Hat Company, Fort Worth Business Press, Will Rogers Memorial Complex and Western Sports Foundation to “give a little love back” to Fort Worth through the Fort Worth Week television marathon.
Tune in to Fort Worth Week on RIDE TV every night from July 25-31. To learn more about the entire network and Fort Worth Week schedule, go to RIDETV.com. To learn more about RIDE TV’s Fort Worth Week partners, check out RIDETVTogether.com. RIDE TV will also feature exclusive content from our Fort Worth Week partners for free on RIDE TV GO, available at RIDETVGO.com.

RIDE TV is 24-hour, high-definition television network dedicated to showcasing equestrian sports, culture and lifestyle. RIDE TV delivers high-quality programming to audiences across the nation. From live sports and documentaries to reality series and specials, RIDE TV is the premiere destination for equestrian content. RIDE TV can be seen nationally on Dish Network channel 248, and in also in select markets on Comcast/Xfinity X1, AT&T Uverse, and on other distributors across the United States and Canada. For a current list of RIDE TV distributors, visit RIDETV.com/Watch.

About Fort Worth
Fort Worth — the most typically Texan of all Texas cities — began as a tiny outpost on a lonely frontier. Today, this metropolitan area of more than 800,000 people blends its cattle and oil heritage seamlessly with an ever-growing, diverse array of new businesses and industries. Fort Worth was established through the efforts, the courage and the sacrifices of countless men and women; and the story, even in barest outline, is an American saga. For more information about the city, visit fortworthtexas.gov/about. For information about Fort Worth entertainment, restaurants, museums, and hotels, check out Visit Fort Worth at fortworth.com. For the vibrant life and businesses in Fort Worth, go to fortworthchamber.com.
Director of Partnerships and Events
(817) 984-3500 Ext. 7044