Friday, April 26, 2019
Amanda Morris

New Venture Sees Horse Management Game Partner with Equestrian Network

NEW ZEALAND, Wellington and FORT WORTH, Texas, April 26, 2019 - Leading games publisher PikPok® today announced their partnership with RIDE TV, leading television network for equestrian sports and lifestyle content, for their latest title Rival Stars Horse Racing.

Rival Stars Horse Racing brings a complete horse racing experience to mobile. Players can become immersed in the full horse management experience and become a horse breeder, trainer, manager, and jockey. This is the first time PikPok has partnered with a TV network and they are excited to explore these new brand integrations.

“By cross promoting between the game and RIDE TV, our aim is to expose horse and equestrian enthusiasts to new content that is made with their lifestyle and love of horses at heart,” said Edouard Favier, Marketing Director at PikPok. “The audiences for both parties have much in common, and we hope this leads to the discovery of a new way for audiences to enjoy their love of horses.”

RIDE TV is a television network dedicated to providing high-quality programming to those that enjoy and care about all things horse culture and lifestyle. Available on a multitude of providers, viewers can channel their passion for horse lifestyle with an entertaining mix of reality shows, equine event coverage, bull riding, inspiring documentaries and more. You can find out where to watch RIDE TV in the U.S. and Canada at www.RIDETV.com/Watch or watch from anywhere with an internet connected device at www.RIDETVGO.com.

“This is RIDE TV’s first time to integrate into a video game environment,” said Craig Morris, President of RIDE TV. “We are really excited to market to a brand new audience and be involved with a game that aims to fully immerse the user in an equestrian-focused environment. We think our audience will love the game.”

This is PikPok’s second horse management and racing game after the release of 2006’s Melbourne Cup Challenge, which was developed under PikPok’s previous brand Sidhe Interactive. PikPok’s first horse management and racing game for mobile, Rival Stars Horse Racing features a commitment to realistic and cinematic horse racing, including motion-captured horse animations. In the game, players strive to restore their family’s horse racing legacy and bring their ranch back to its former glory.

Rival Stars Horse Racing is available to download it for free worldwide on the App Store and Google Play: http://ppok.me/horseracing

RIDE TV is 24-hour, high-definition television network dedicated to showcasing equestrian sports, culture and lifestyle. RIDE TV delivers high-quality programming to audiences across the nation. From live sports and documentary series to feature films, RIDE TV is the premiere destination for equestrian content.

PikPok is a leading publisher of great games across mobile, tablet and desktop. With a portfolio of original, licensed, and third party developed properties, PikPok delivers games that appeal to all consumers with pick-up-and-play gameplay, high-quality art, and immersive audio design which provide rich game experiences. PikPok has released multiple critically and commercially successful games including the popular Flick Kick® series, BAFTA nominated Super Monsters Ate My Condo™, Into the Dead®, Shatter®, and more. Steal a moment and play a game from PikPok.
For more information on PikPok, please visit www.pikpok.com and www.facebook.com/pikpokgames. 

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FOR MORE INFORMATION                                                                             FOR MORE INFORMATION
Edouard Favier                                                                                                        Amanda Morris
Marketing Director                                                                                                  Director of Marketing and PR
PikPok                                                                                                                      RIDE TV
edouard@pikpok.com                                                                                              a.morris@ridetv.com
+64 4 471-2638                                                                                                       (817) 984-3500

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