Indian National Finals Rodeo finds new home on RIDE TV!

Tuesday, September 17, 2019


Complementing Unprecedented Live Championship Round TV Coverage, All Rounds to be Streamed Live on RidePass

PUEBLO, COLO (September 18, 2019) – For the first time, the Indian National Finals Rodeo (INFR) will be televised, with RIDE TV carrying the Championship Round live from South Point Arena in Las Vegas on Saturday, October 26. Showcasing the action from previous rounds, RIDE TV will also air five one-hour INFR highlight shows in December on dates to be announced.

The 44th annual Indian National Finals Rodeo (INFR) will once again take over the South Point Arena October 22 - 26, 2019. More than 400 Native American athletes from 50 tribes in the U.S. and Canada will compete in the Major and Junior-Senior events.

PBR (Professional Bull Riders), which represents INFR’s media rights, brokered the deal with RIDE TV, the nation’s first and only television network dedicated exclusively to equestrian sports, culture and lifestyle.

“INFR is honored to join forces with RIDE TV and RidePass to host the first INFR to be carried on live television,” said Donna Hoyt, General Manager, INFR. “This has been a vision and goal for some time. We have a great media partnership with PBR, and it has made this vision a reality for our members. We are excited for INFR professional cowboys and cowgirls to have the opportunity to be on national TV as well as RidePass, the leading western sports digital network.”

“RIDE TV features the highest quality rodeo programming and the Indian National Finals Rodeo certainly fits into that category,” said Craig Morris, President, RIDE TV. “The INFR embodies thrilling competition, culture, and tradition, and we believe RIDE TV viewers are really going to love this iconic event. We’re so pleased that our partnership with the PBR has led us to the INFR.”

All 10 rounds of the INFR will also be carried live by RidePass, the PBR’s western sports digital network.

“In representing INFR’s media rights, PBR is proud to bring another rodeo to television, increasing coverage of the sport to meet fan demand while creating new fans,” said Sean Gleason, CEO, PBR. “Natives have a rich history in rodeo and bull riding, and we will continue to work to showcase these great athletes and tell their stories. RIDE TV has been a great partner of PBR in carrying the red-hot PBR Pendleton Whisky Velocity Tour, and we’re excited about their new INFR programming.”


The Indian National Finals Rodeo, Inc. (INFR) has been an important part of Indian Rodeo tradition and culture for more than 40 years. Since 1976, INFR has become the premier arena where champion American Indian cowboys and cowgirls compete against each other in the sport of professional Indian Rodeo. The INFR, which has more than 3,000 members representing 11 regions from the United States and Canada, sanctions more than 20 Tour Rodeos and close to 100 region rodeos annually, culminating at the Indian National Finals Rodeo held in Las Vegas, NV. October 22-26, 2019 and awarding more than $1 million in cash and prizes. The INFR is more than just rodeo in leading the way with diabetes awareness and suicide prevention campaigns. The nonprofit 501 c (3) organization also awards college scholarships to Native rodeo athletes. For more information visit


RIDE TV is 24-hour, high-definition television network dedicated to showcasing equestrian sports, culture and lifestyle. RIDE TV delivers high-quality programming to audiences across the nation. From live sports and documentary series to feature films, RIDE TV is the premier destination for equestrian content. To see where RIDE TV is available near you, visit

About PBR

PBR is the world’s premier bull riding organization. More than 700 bull riders compete in more than 200 events annually across the televised PBR Unleash the Beast Tour (UTB), which features the top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. PBR’s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of Endeavor, a global entertainment, sports and content company. For more information, visit, or follow on Facebook at, Twitter at, and YouTube at

For more information:
PBR – Andrew Giangola,, 646-871-2402
RIDE TV – Amanda Morris,, 817-984-3500 x 7017

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